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Press Room:  For Immediate Release 
Explore, Enjoy and Protect the Planet


April 6, 2009

(646) 386-9602

David Willett, Sierra Club
(202) 675-6698

Sierra Club Supports Creation of New .eco Web Address

San Francisco, CA - Sierra Club, America's oldest, largest and most influential grassroots environmental organization, announced it has joined Al Gore, the Alliance for Climate Protection and Surfrider in supporting Dot Eco LLC’s application to create a new “.eco” top level domain.

Website and email addresses ending in .eco will enable individuals to express their support for environmental causes, companies to promote their environmental initiatives and environmental organizations to maintain their websites in a namespace that is more relevant to their core missions. By charter and mission, a majority of the profits of the .eco initiative will be distributed to support environmental causes.

Dot Eco LLC recently entered into an integrated partnership with former Vice President Al Gore and his philanthropy “Alliance for Climate Protection” and is now partnering with Sierra Club, which supports Dot Eco LLC’s efforts to raise awareness about the dangers of climate change.

ICANN, the Internet Corporation for Assigned Names and Numbers, is preparing to accept applications for .eco and other new web addresses, known as top level domains.

“Dot Eco LLC, it's partners and Sierra Club share similar missions to protect our communities and planet. Dot Eco has our full support for its application to ICANN for the .eco top level domain,” said Carl Pope, Sierra Club Executive Director.

“We couldn't be more excited to partner with Sierra Club, one of the most historically successful organizations at increasing environmental awareness and effectuating positive change," said Fred Krueger, CEO of Dot Eco LLC.

The advisory board of Dot Eco LLC includes Davis Guggenheim (director of An Inconvenient Truth), Roger Moore (renowned actor and Goodwill Ambassador for UNICEF), Richard Muller (Author of Physics for Future Presidents and contributor to the Intergovernmental Panel on Climate Change) and Jim Dufour of the Scripps Institution of Oceanography.

About Dot Eco LLC
Dot Eco LLC was founded by Fred Krueger, Clark Landry and Minor Childers to secure, operate and promote the .eco top level domain in order to promote environmental initiatives and awareness. Dot Eco LLC will be applying for the .eco top level domain through the ICANN gTLD application process in late 2009. For more information visit:

About Sierra Club
Since 1892, the Sierra Club has been working to protect communities, wild places, and the planet itself. Sierra Club has more than 1.3 million supporters. For more information visit:

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