For Immediate Release
Contact: David Willett, 202-675-6698
Developed for the Sierra Club by MobileFeat, users who download the Sierra Club Eco Heroes application will be entered to win 5 nights at the Mauna Lani Bay Hotel and Bungalows with roundtrip airfare for 2 and a full day tour to Volcanoes National Park with Hawaii Forest and Trail. To enter the drawing, users will be asked to make a pledge to become an Eco Hero and can choose from 5 green pledges, such as a pledge to bike to work, or bring a re-usable bag to the supermarket. The map and Top States tab let people compete with other states, and challenge their friends.
"We're always looking for new ways to engage people who want to do something positive for the environment," said Michael Brune, Executive Director of the Sierra Club. "We know that people are more likely to take action if a) it is convenient and b) they can see results in an interactive way. We hope this is the first of many times we’ll use new mobile technology to engage the public."
In addition to the iPhone app, the Sierra Club has also launched a web-version of the Earth Day pledge, with a map that displays where people are pledging to go green. People who pledge on the website will also be entered to win the trip to Hawaii.
To learn more about the technology behind the new Eco Hero iPhone app, please