Sierra Club
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Press Room:  For Immediate Release 
Explore, Enjoy and Protect the Planet

For Immediate Release
April 7, 2010

Contact:  David Willett, 202-675-6698
Cara Longpre, 415-977-5714

Eco-Heroes Go Mobile
Sierra Club Launches First iPhone App for Earth Day

San Francisco, CA:  As part of the lead-up to the 40th Anniversary of Earth Day, Sierra Club is launching its first iPhone application to give users the ability to become an "Eco Hero" by pledging to do something green. Users will be able to see who is doing what for the environment with a map feature. This will encourage people to share the application and challenge their friends to pledge through Facebook, Twitter and email.

Developed for the Sierra Club by MobileFeat, users who download the Sierra Club Eco Heroes application will be entered to win 5 nights at the Mauna Lani Bay Hotel and Bungalows with roundtrip airfare for 2 and a full day tour to Volcanoes National Park with Hawaii Forest and Trail. To enter the drawing, users will be asked to make a pledge to become an Eco Hero and can choose from 5 green pledges, such as a pledge to bike to work, or bring a re-usable bag to the supermarket. The map and Top States tab let people compete with other states, and challenge their friends.

"We're always looking for new ways to engage people who want to do something positive for the environment," said Michael Brune, Executive Director of the Sierra Club. "We know that people are more likely to take action if a) it is convenient and b) they can see results in an interactive way.  We hope this is the first of many times we’ll use new mobile technology to engage the public."

Click here to lean more and download the app

In addition to the iPhone app, the Sierra Club has also launched a web-version of the Earth Day pledge, with a map that displays where people are pledging to go green. People who pledge on the website will also be entered to win the trip to Hawaii.
The web-version can be accessed here 

To learn more about the technology behind the new Eco Hero iPhone app, please
visit MobileFeat.

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