FOR IMMEDIATE RELEASE
December 8, 2011
Contact: Rebecca Silver, Sierra Club, (212) 791-3600 x284, firstname.lastname@example.org
Sierra Club Launches “Safe Sushi” App
(SAN FRANCISCO – December 8, 2011) – Successfully eating with chopsticks will once again be the most nerve-racking part of eating sushi, thanks to a new app that informs and educates consumers about mercury levels in fish. The Sierra Club, the largest and most effective grassroots environmental advocacy group, today announces the availability of the Safe Sushi app.
Safe Sushi is an app for people who love to eat sushi and want to be informed about which fish have high levels of mercury. The app can be used in two ways: sushi novices can search by mercury level (high, moderate and low) and sushi connoisseurs can search by the name of the fish.
Safe Sushi is free to download in the Android Market and will be available for free in iTunes on December 16.
Mercury is especially threatening to pregnant women and young children. Alarmingly, as many as 1 in 6 American women have enough mercury in their bodies to put a baby at risk and over 300,000 babies are born each year at risk of mercury poisoning. Safe Sushi is a practical tool for women of child-bearing age who want to educate themselves about the types of fish they should or should not consume.
Mercury comes primarily from coal-fired power plants, where it rains down into our rivers and streams and then gets into the fish. When we eat contaminated fish (such as certain types of tuna), it gets into our bodies. Safe Sushi includes a tutorial that illustrates how mercury is absorbed into the atmosphere and moves through the food chain.
The Sierra Club will celebrate Mercury Awareness Week December 5 thru 11, as President Obama is expected to issue the first nationwide protections against toxic mercury from coal plants on December 16. The mercury protections that President Obama is poised to approve would cut 90% of toxic mercury from coal-fired power plants, and thereby reduce the amount of toxic mercury in many fish – protecting women and children.
For more information about the Sierra Club, the Safe Sushi app and Mercury Awareness Week, please visit www.sierraclub.org/mercury.
About The Sierra Club
The Sierra Club is America’s largest and most influential grassroots environmental organization with more than 1.4 million members and supporters nationwide. The Sierra Club works to safeguard the health of our communities, protect wildlife, and preserve our remaining wild places through grassroots activism, public education, lobbying and litigation. For more information, visit http://www.sierraclub.org.