FOR IMMEDIATE RELEASE
June 25, 2012
Virginia Cramer, 804-225-9113 x 102
Sierra Club Launches “My Piece of America”
New Face for Lands Work
Washington, DC: Today the Sierra Club unveiled a new online hub to recognize, share and help protect America’s most treasured outdoor places. The “My Piece of America” site is part of a larger campaign by the Sierra Club to permanently protect public lands in today’s technology-driven age.
“The Sierra Club’s mission to explore, enjoy, and protect the planet is as vital today as any time in the Sierra Club’s 120 year history,” said Sierra Club Executive Director Michael Brune. “We want to reconnect people with their sense of joy and wonder, and provide a way to channel their renewed passion into enduring lands protection so this and future generations can enjoy the great outdoors.”
The “My Piece of America” website is uniquely built to not only allow users to upload and view content of their favorite special places, but also to connect with local protection campaigns on the ground. Users will have opportunities to take action to help conserve those places for future generations to enjoy. With trip giveaways, beautiful photos, personal stories and action opportunities, the site will provide an inspirational and engaging invitation to be a part of America’s lands legacy.
From strikingly colored deserts and arid grasslands to white water rapids and ancient forests, America’s public and private lands provide a wealth of benefits to our nation. For more than a century America’s special places have been saved so that people from all backgrounds can take advantage of all they have to offer. Today millions of people recreate, retreat, and recharge in our parks, national monuments, wilderness areas, and other public lands.
Our public lands have also become major economic drivers. They play a vital role in the $646 billion dollar outdoor recreation economy, which supports local communities and 6.1 million jobs across the country.
“The benefits of protecting our lands have only grown with time. Today we’re bringing this old-school fight into a new age,” said Frances Hunt, director of the Sierra Club’s Resilient Habitats Campaign. “There remain many beautiful, fragile and irreplaceable places that need permanent protection.”
Visit the website at www.sierraclub.org/MyPieceofAmerica.