Sierra Club
Sierra Club Press Release

Share this page on FacebookShare this page on TwitterShare this page with other services


June 26, 2012



Rebecca Silver, Sierra Club,

Morgan Catalina, SXSW Eco,


Sierra Club Joins Forces with South by Southwest Eco Conference

Promotes My Piece of America online hub


(SAN FRANCISCO, CA June 26, 2012) – The Sierra Club and South By Southwest (SXSW) Eco are excited to announce a partnership bringing awareness to the Sierra Club’s new online hub, “My Piece of America.”  The new site is part of a larger campaign by the Sierra Club to permanently protect public lands in today’s technology-driven age.  Exploring, enjoying and protecting the planet is more important than ever and SXSW is the perfect partner to draw attention to this old-school fight in a new age.


SXSW Eco takes place Wednesday, October 3 - Friday, October 5, 2012 at the AT&T Conference Center in Austin, Texas.  The Sierra Club will have a robust presence at the event, participating in the Eco Exhibition, Eco Connect and, through a fun, interactive activation attendees will be able to spread a message about their own favorite piece of America.  The Sierra Club sponsored the inaugural SXSW Eco conference in 2011.


The “My Piece of America” website is uniquely built to not only allow users to upload and view content of their favorite special places, but also to connect with local protection campaigns on the ground and ways to take action to help conserve those places for future generations to enjoy.  With trip giveaways, beautiful photos, personal stories and action opportunities the site will provide an inspirational and engaging invitation to be a part of America’s lands legacy. 


With a focus on the finding positive solutions to the challenges facing the environment, economy and civil society, SXSW Eco offers the opportunity for professionals in business, government, non-profits and academia to participate in provocative panel discussions, listen to innovative keynote speakers and network with thought-provoking people.


Visit the “My Piece of America” website at


For more information about the SXSW Eco conference, visit


About the Sierra Club

The Sierra Club is America’s largest and most influential grassroots environmental organization with more than 1.4 million members and supporters nationwide.  The Sierra Club works to safeguard the health of our communities, protect wildlife, and preserve our remaining wild places through grassroots activism, public education, lobbying and litigation. For more information, visit


About SXSW Eco

Hosting an international audience of on-the-ground innovators and executive-level decision makers from the public and private sectors, as well as thought-leaders from academia, SXSW Eco 2012 will drive the conversation of sustainability beyond rhetoric and towards solutions. Taking place in Austin, Texas from October 3-5, 2012, SXSW Eco offers a unique opportunity for discovery, cutting-edge discussion and networking opportunities with experienced, passionate and pragmatic professionals. More information can be found at