Sierra Club
Sierra Club Press Release

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FOR IMMEDIATE RELEASE
Contact: Rebecca Silver, rebecca.silver@sierraclub.org


SIERRA CLUB RELEASES 2012 YEAR-END VIDEO
AND LAUNCHES “GET GOING GREEN IN 2013” WEB SITE

Video Features Nico Vega’s Newest Track

 

SAN FRANCISCO – Today the Sierra Club released its annual year-end video, a look back at the successes, accomplishments and victories of the last 365 days.  Together with our members, supporters and volunteers, the Sierra Club moved our country closer to a clean energy future with retirement announcements for 100 coal-fired power plants, new U.S. car standards and slashed CO2 pollution; secured 3 new national monument designations and protected more than 1 million acres of land around the Grand Canyon; organized more than 200,000 outings with youth, families and veterans, including trips with actor Nolan Gould and model Brooklyn Decker; and elected green champions to lead our country in the New Year.

This year’s video is backed by the first release off of Nico Vega’s sophomore album, “We Are the Art.”  Recently named a 2013 Rising Star by Amazon, this LA-based band is known for lyrics about standing up for who you are and inspiring action.

"As a citizen and a mother, environmental preservation is one of my highest priorities," said Nico Vega vocalist Aja Volkman. "The Sierra Club has been at the forefront of environmental protection for over 120 years, so working with them was a no brainer.  We are thrilled to collaborate with the Beyond Coal campaign on our tour next year to amplify their efforts to move our country off of dirty fossil fuels and into a brighter and more sustainable future."

The Sierra Club’s “Get Going Green” website is an online opportunity for people to set green New Year’s resolutions and find new eco-friendly ideas.  Pledge to complete five green actions in 2013 – anything from bringing a reusable bag to the grocery store to installing rooftop solar panels to taking action against dirty energy companies.  Or, write-in your own green goals.

Thanks to our members and supporters for a victorious year.  To view the 2012 video and set your 2013 green resolutions, visit http://sc.org/GetGoingGreen.

About The Sierra Club
The Sierra Club is America’s largest and most influential grassroots environmental organization with more than 1.4 million members and supporters nationwide.  In addition to creating opportunities for people of all ages, levels and locations to have meaningful outdoor experiences, the Sierra Club works to safeguard the health of our communities, protect wildlife, and preserve our remaining wild places through grassroots activism, public education, lobbying and litigation. For more information, visit http://www.sierraclub.org.


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