FOR IMMEDIATE RELEASE:
January 25, 2013
Contact: Rebecca Silver, 646-461-9831,
Mission Outdoors Volunteers Receive
2013 Outdoor Inspiration Award
During Outdoor Retailer Winter Market
SALT LAKE CITY, UT – On Thursday, January 24, Mission
Outdoors Volunteers received an Outdoor Inspiration Award, presented by adidas
Outdoor, at the Outdoor Retailer Winter Market 2013 in Salt Lake City, Utah. The Outdoor Inspiration Award celebrates inspiring
individuals, companies and non-profits that have played a role in increasing
participation in outdoor activities.
Mission Outdoors is a volunteer army of outdoor leaders, educators, and
enthusiasts bringing more than 200,000 people into the outdoors. Every year, 6,000 leaders from 450 Local Outings
groups all over country donate their time and energy facilitating meaningful
opportunities for outdoor exploration.
These trips range from leisurely day hikes to ski mountaineering ascents
in the Sierra Nevada. Their efforts
ensure that local communities are connected to the outdoors and to the natural wild
places available to them.
1970, Inner City Outings (ICO) has made it possible for urban youth throughout America to
take advantage of the local, state and national parks, valuable experiences for
many of these children who otherwise may not be able to enjoy our public
lands. Today, there are 50 ICO
groups nationwide whose volunteers conduct over 850 outings for more than
12,000 youth each year.
“Each Mission Outdoors volunteer and participant is doing their
part to increase access to outdoor recreation, expand the conservation movement
and honor John Muir’s legacy,” said Stacy
Bare, Mission Outdoors Director. “We’re
honored and excited our volunteers are being recognized by the outdoor industry
for the time and effort they donate to ensuring that everyone has the chance to
enjoy and explore the outdoors.”
For more information, to become a volunteer or find
a local outing, please visit www.sierraclub.org/missionoutdoors.
About Sierra Club Mission Outdoors
Sierra Club is
America's largest and most influential grassroots environmental organization.
Inspired by nature, we are 2.1 million of your friends and neighbors, working
together to protect our communities and the planet. Through direct programming, public education and advocacy, Sierra
Club’s Mission Outdoors program combats the growing divide between America and
the outdoors by increasing opportunities for all to improve their overall
well-being by exploring and enjoying the natural world. Read more at http://www.sierraclub.org/missionoutdoors.
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