Media Advisory for Monday, April 21
Contact: David Willett, Sierra Club 202-675-6698
(Media interested in covering the bell ringing MUST contact Anmarie Gioia at 212.656.5437 or firstname.lastname@example.org in order to obtain entry to the building)
Clorox Chairman and CEO Don Knauss Rings The Opening BellSM with Sierra Club Executive Director Carl Pope
~ Media Opportunities Available ~
EVENT: Kicking off Earth Week, on Monday, April 21, Clorox Chairman and CEO Don Knauss and Sierra Club Executive Director Carl Pope will visit the New York Stock Exchange to promote Clorox's new Green Works™ brand of natural cleaning products.
Just in time for Earth Day, Green Works labels will feature the Sierra Club's logo, marking the brand's financial commitment to supporting the organization's conservation efforts, including the protection of America's clean air, clean water, wildlife and special places. The Sierra Club-Green Works partnership also aims to underscore the benefits of corporations working with environmental organizations to protect our communities and planet.
To celebrate this occasion, Knauss will ring The Opening Bell accompanied by Sierra Club Executive Director Carl Pope.
About Green Works Products (Source: The Clorox Company): Green Works cleaners are a breakthrough line of natural cleaning products that work as well as conventional cleaners in their categories but made from plant-based ingredients. The Green Works products also are the first line of natural cleaners developed by a major consumer products company. Green Works products are at least 99 percent natural and made from ingredients derived from coconuts and lemon oil. The products are formulated to be biodegradable, packaged in bottles that can be recycled and not tested on animals. The Green Works line includes five natural cleaning products for use in the home, kitchen and bathroom.
Earth Day 2008
This year, Sierra Club is using Earth Day to remind people that "we can do it." America can move forward by investing in a clean, efficient energy economy that creates jobs here at home, saves families and businesses money, makes America energy independent and combats global warming. Products like Green Works prove that we have the necessary technical skills and ingenuity to make this transformation for America's future. The Sierra Club's other important initiatives are focused on safe and healthy communities, as well as the protection of America's wildlife legacy.
WHEN/WHERE: Mon., April 21, 2008/NYSE Security Checkpoint/corner of Broad Street & Exchange Place 9:00 a.m. Press arrives at NYSE Security Checkpoint 9:30 a.m. The Opening Bell is rung
CONTACT: Media interested in covering the bell ringing MUST contact Anmarie Gioia at 212.656.5437 or email@example.com in order to obtain entry to the building.
PHOTO/VIDEO: Photos available via Associated Press/New York (212.621.1902), Reuters America (646.223.6285) and Bloomberg Photo (212.617.3420). The Opening BellSM (starting at 9:25 a.m.) and The Closing Bell® (starting at 3:55 p.m.) feeds are available via the following outlets: Ascent loop #1630 and by request via The Switch. WEBCAST: A live webcast of The Opening Bell (beginning at 9:25 a.m.) and of The Closing Bell (beginning at 3:55 p.m.) will be available on the homepage of nyse.com.
The Clorox Company (NYSE: CLX) Headquartered in Oakland, CA, The Clorox Company is a leading manufacturer and marketer of consumer products with fiscal year 2007 revenues of $4.8 billion. Clorox markets some of consumers' most trusted and recognized brand names, including its namesake bleach and cleaning products, Green Works™ natural cleaners, Armor All® and STP® auto-care products, Fresh Step® and Scoop Away® cat litter, Kingsford® charcoal, Hidden Valley® and K C Masterpiece® dressings and sauces, Brita® water-filtration systems, Glad® bags, wraps and containers, and Burt's Bees® natural personal care products. With 8,300 employees worldwide, the company manufactures products in more than two dozen countries and markets them in more than 100 countries. Clorox is committed to making a positive difference in the communities where its employees work and live. Founded in 1980, The Clorox Company Foundation has awarded cash grants totaling more than $69.7 million to nonprofit organizations, schools and colleges. In fiscal 2007 alone, the foundation awarded $3.4 million in cash grants, and Clorox made product donations valued at $5.9 million. For more information about Clorox, visit http://www.thecloroxcompany.com/.
Green Works online press kit, including photography