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Press Room:  For Immediate Release 
Explore, Enjoy and Protect the Planet

July 29, 2008
Contacts:  Oliver Bernstein, Sierra Club, 512-477-2152
                 Orli Cotel, Sierra Club, 415-977-5627

Emmy Award-Nominated Actor William Shatner Joins Sierra Club to Fight Global Warming

LOS ANGELES Fresh from his latest EMMY Award nomination, television and film actor William Shatner teams up with Sierra Club to raise awareness of global warming. Shatner is joining with the nation’s oldest, largest and most influential grassroots environmental organization and speaking out for Sierra Club’s 2% Solution Campaign to demonstrate the need to cut carbon emissions 80% by 2050.

“We need to take action now,” says Shatner. “We don’t need to change everything in one day, but there are changes we can make today that will add up to big differences tomorrow. That is what the 2% Solution is about - getting started.”

William Shatner

The 2% Solution Campaign is an initiative that gives people the tools they need to accomplish the goal scientists have set for stabilizing the climate, and that means cutting our carbon emissions the major cause of global warming 80 percent by 2050, or 2 percent a year.

“We are grateful to have William Shatner join with us in this fight.” said Carl Pope, Sierra Club’s Executive Director. “A star with his high profile and longtime popularity can help us reach many and motivate many more Americans. He will be a powerful ally.”

Shatner has created a series of three Public Service Announcements (PSA’s) for the campaign each focusing on a positive message of how together we have historically achieved remarkable results for the environment — and how that can-do spirit and focus can be used to fix climate change too.

Each segment looks at a past environmental success a milestone victory that at the time seemed impossible to imagine and uses it as an example for how we can once again achieve great things if we dedicate ourselves. The PSA’s focus on the successful rehabilitation of the once-endangered bald eagle, the restoration of Ohio’s once-burning Cuyahoga River and the successful protection of the blue whale, which scientists once believed to be extinct.

The campaign and the Sierra Club’s web site aim to provide people the information they need to get started. The site offers encouragement and some simple practical steps that can significantly reduce an individual’s carbon footprint an average of 2% each year starting now.


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