In June 2013, the president challenged America to lead the world on climate solutions. Many American corporations are already on board, investing in high-efficiency cars and trucks that will reduce U.S. oil use. Everybody wins with increased efficiency. Companies and consumers save money, and we reduce carbon pollution, which helps in our fight to stop climate change.
Innovation driven by cost savings and climate progress will not only position the U.S. as a leader but will also move us beyond oil. As the president also said in his climate speech, though, this transition will take time and we'll continue to rely on fossil fuels as we make the transition. So in the meantime we must make choices that are better for our environment: Not all fossil fuels are created equal. Fuel derived from tar sands is far dirtier and more climate polluting than conventional fuel. In fact, tar sands fuel is the dirtiest on Earth.
American companies can play a big role in moving us away from fuel derived from tar sands. Even though corporate and government fleets represent only about 7 percent of the cars and trucks on the road in the U.S., they account for about 35 percent of transportation-related oil consumption. They're also the main consumer of fuel derived from tar sands.
The Sierra Club and ForestEthics’ Future Fleet campaign is focused on getting companies to improve their fuel efficiency and to stop using the dirtiest, most toxic fuel, which comes from tar sands like those in Alberta, Canada. The first focus of the Future Fleet campaign is the soda industry giants: Coca-Cola, PepsiCo and Dr. Pepper. These companies own and operate some of the largest fleets of cars and delivery trucks in North America — upwards of 70,000 vehicles driving millions of miles each year. Because these companies are such big players, the decisions they make about their fuel and efficiency will have a ripple effect throughout the industry — and our environment.