For Immediate Release CleanSkies.tv Contact: Jim Allen (202) 421-4628
Monday September 29, 2008 Sierra Club Contacts: Orli Cotel (415) 977-5627
David Willett: (202) 675-6698
Sierra Club Programming to Air on CleanSkies.tv Network
Washington, D.C. Today the CleanSkies.tv Network, the world's first and only online network devoted exclusively to covering the compelling issues and developments shaping the debate on energy and the environment, announced the addition of the Sierra Club to its roll of distinguished "Peer Group Partners."
The Sierra Club will co-produce with CleanSkies.tv original programming to run on the network and will contribute existing programs to the programming lineup including "Sierra Club TV" and "The Sierra Club Chronicles."
The CleanSkies.tv Network features original programming on energy and the environment, with contributions from a diverse collection of peer organizations such as the MIT Energy Initiative, Clean Energy, Natural Gas Vehicles for America (NGVA), Honda USA, and now the Sierra Club.
The Sierra Club is America's oldest, largest and most influential grassroots environmental organization. Its mission to “Explore, Enjoy and Protect the Planet” is shared by its 1.3 million members and supporters and its work on building a clean energy economy and future make it an ideal complement to CleanSkies.tv’s commitment to its viewers.
"We are thrilled that the Sierra Club is partnering with us in this television programming initiative," said Kelley Rickenbaker, general manager and executive programming director for CleanSkies.tv.
"They are the premier environmental group in the nation, and we plan to draw on their expertise and understanding of critical environmental and energy issues to better inform our audience," he added.
By becoming a Peer Group Partner, the San Francisco-based organization will also effectively expand the communications outreach of the Sierra Club's work to increase energy efficiency and the use of clean energy sources and technologies and curb climate change.
"The conversation over America’s energy future is happening in all corners of our country -- in boardrooms, legislatures, and over kitchen tables. CleanSkies.tv speaks to a core set of decision-makers we would not be able to reach easily through traditional channels. CleanSkies.tv will allow our arguments to be heard by an audience not normally ours -- but who we must reach with our side of the debate," explained Carl Pope, executive director of the Sierra Club.
Sierra Club TV will build off of the success of Sierra Club Radio, the Club’s nationally syndicated talk show, and will feature interviews with leading authors, politicians, entrepreneurs and activists working on energy and other environmental issues. The series will also highlight helpful green-living content, with tips from Sierra magazine's advice columnist, "Mr. Green," and "Green Cuisine" segments with renowned chefs. In addition, Cleanskies.tv will air the Sierra Club Chronicles, a series that profiles David vs. Goliath stories of everyday heroes making a difference in their communities.
The Sierra Club will be responsible for 100% of the editorial content and production and logistical support will be provided by Emmy Award-winning Sierra Club Productions, the TV/Film division of the Sierra Club. Sierra Club Productions programming reflects the Sierra Club's belief that every person is connected to, inspired by, and responsible for the natural world.
The CleanSkies.tv Network is based in Washington, D.C., with offices in Oklahoma City and Atlanta and production assets throughout the United States. CleanSkies.tv News is an independent news organization committed to honest, non-partisan, in-depth reporting on environmental issues and energy solutions including information relating to all major sources of energy, including petroleum, natural gas, coal, nuclear, renewables like solar and wind and other alternatives. It employs a staff of seasoned journalists from traditional broadcast and print news outlets, who are now utilizing state-of-the-art broadband technology to deliver focused and in-depth information in an entirely new way.
The CleanSkies.tv Network daily programming lineup begins with the live Morning Report with Susan McGinnis at 9:00 a.m. and concludes with the live Energy Report with Susan McGinnis at 4:00 p.m. The lineup also includes Energy Matters with Denise Bode, with new editions premiering Wednesdays at 3:00 p.m. All times Eastern.
CleanSkies.tv Network and CleanSkies.tv News are sponsored by the American Clean Skies Foundation, a charitable organization whose mission is to educate the public about environmental and energy issues. ACSF educates about the use of natural gas as part of a sustainable energy future, and was formed as a think tank to provide the latest facts focused on natural gas, clean energy, and energy efficiency.